How to maximize the effectiveness of your promotions with Trade Promotion Optimizer
AI optimization automatically selects the right combinations of promotional products and promotional price points to maximize your goals, and makes campaign planning quicker, easier and more effective.
Houston Analytics’ Trade Promotion Optimizer (TPO) is an AI driven, service platform for Retailers and Suppliers to remove guesswork from their promotion planning offering to improve customer satisfaction.
Trade Promotion Optimization (TPO) provides users the possibility to create scenarios that optimize the campaign suggestions and product sets to use for a certain campaign or campaign period. The forecast and optimization models calculate the most suitable alternatives and campaign selections within a predefined timeframe.