Customers expect to be treated as individuals

Like friendship, customer relationship thrives when people feel understood, their needs and wants acknowledged – and served.

It’s all about managing expectations and serving your customers and visitors individually on a timely fashion.

Meet Armstrong One. It identifies what your customer is doing – and why – and predicting the customer behavior delivers automated dialogue on an omnichannel setting.

Armstrong treats your customers as individuals that they are, creating a segment of one.

Say farewell to broadcast-type marketing automation requiring a lot manual work and hello to automation of marketing automation.

Up to 8x better conversion

Armstrong One helps you to automate customer dialogue with pre-built modules for all stages throughout the customer journey:

Armstrong One dialogue modules are designed with a one-to-many focus. Simply put: you can communicate to a large audience with the personal preferences and individually optimized content for every recipient.

Here are the results for an online specialty retailer and the comparative performance indexes of Armstrong One automated dialogue modules for different touch points of the customer journey:

You choose the tool, we bring the intelligence 

Armstrong One SaaS service offers pre-packaged marketing dialogue modules for any modern marketing automation tool through a solid API.

The dialogue modules help to automate marketing automation solutions and take care of the following laborious manual tasks:

Your fast track to creating a Segment of One

Customer data and marketing automation platform

platform partners:

Frequently asked questions

What is Segment of One?

Our approach with a "segment of one" means that you can focus on the customer by building engaging brand and delivering superior service and happiness for customers at all stages and touch points. The smarts of the Armstrong One ensures that right message is delivered at the right time via the right channel to your customer.

What does automation of marketing automation mean?

The promise of right message, right channel, right time is the aim for marketing automation. It requires a lot of work: defining and designing target groups, agreeing on triggers and algorithm parameters etc. As target groups become more granular more manual work is typically required to keep messaging relevant.

From marketer’s perspective, here’s what Armstrong One automates:
On planning and data science perspective, you don’t have to spend time on segmentation, scoring models or customer relationship planning. Once you’ve uploaded the modules that deliver most value and you’ve integrated all data sources, AI automatically handles scoring, RFM models and decisioning.

You don’t have to define target groups, triggers nor workflows. AI calculates the content, time and channel optimization for customer engagement on an individual level.

You don’t have to create content manually to each channel. Automatic content delivery design engine uses website, ecommerce and blog content to personalize the message to a customer with content she wants.

Also, no continous tracking, analysing and process optimization since AI continuously learns from channels, timing and content optimizing the messaging on an individual level.

All this means that your existing marketing automation will be automated (so you don’t have to go through the tedious manual labour) and supercharged (so you’ll deliver better performance).

How does this automation happen?

In a nutshell, it is delivered via Data management, Predictive analytics as a process, Optimization as a process, Omnichannel content management, Omnichannel condition management, Omnichannel logic, triggers and flows, Omnichannel delivery infrastructure, Behaviour tracking – and it’s a Cloud solution, fully managed & supported.

True, a long list of buzzwordy… words. Yet all of them play a crucial role in the Armstrong One solution.

What are the modules in Armstrong One?

Armstrong One has three different modules levels:

Attract modules: Personalised permission capture, Welcome programme, Category interest, Abandoned basket and Personalised newsletter.

Grow modules: Transactional recommendation, Purchase satisfaction, Out of stock, Back in stock, Anniversary, Product replenishment, New product model / collection, Related product / accessory, Share of wallet / cross sell, Local & personalised newsletter, Birthday
and Bargain hunter.

Retain modules: Net promoter score, Win back offer, Profile survey, Family survey, Repermission and Service reminder.

What marketing automation tools is Armstrong One compatible with?

In short – any.

Custobar and Hubspot have existing integrations so they provide the fastest track to automating your marketing automation.

Salesforce Pardot, Oracle Eloqua and other do not have existing integrations. However, depending on their API’s, the integration is not that huge of a project.

How much does Armstrong One cost?

Armstrong One has a Software-as-a-service model. It has a monthly price per module for customer journeys and pricing depends on contacts (unique, identified customer with an email address, or phone number).

Pricing starts from 250EUR per month per module (for 25 000 contacts).