The curse of rule-based workflows
Customer journeys, workflows, triggers.
The entire logic of marketing automation is built upon companies’ point-of-view, aiming to classify customers with static rules, and segment them more precisely to buckets created by companies themselves.
The same rule-based workflows are the root-cause for marketing automation failing to deliver the promise of automation.
Target groups, triggers and static rules are all designed, implemented, updated and optimized manually. The entire process is manual and labor-intensive. And still missing the mark of being customer-centric.
Armstrong One boosts your marketing automation solution with automatic demand-based scoring. It not only removes the manual work but brings customer to the center.
Using individual behavioral and purchase data it liberates your entire marketing automation from reactive rule-based workflows, and shifting it to dynamic demand-driven triggering.
