Combining the Science of Where with Machine Learning
The leading geospatial solution providers provide interactive maps typically enriched with available local customer demographics, competitive presence, access to supply chains and more.
Houston Analytics takes these powerful approaches even further by applying our advanced modelling and predictive analytics expertise. As a result, our solution can provide unprecedented insights for our clients.
How it Works
Our solution is always customized based on prioritized customer needs and locally available data.
Local demographics data typically includes population structures, education levels, income categories, consumption styles, household sizes, competitor presence and more. For modelling the impact of local demographics on store performance, we also use information on existing store performance.
All data is geographically mapped and synchronized to form a detailed information base for analytical modelling and forecasting. This allows us to model phenomena of interest at high accuracy and for the information base to be updated over time.
Typical use cases include:
Market potential analyses and scenario planning for management
Intuitive interactive maps for operational decision makers
Performance analyses and dashboards for existing store network