Optimize retail operations to local demand
Traditionally retail chains have focused on the supply side, aiming to increase value chain efficiency whilst maintaining low, steady margins. Fuelled by supply-driven retail analytics this approach was effective and accurate in a world where consumer demand was stable and static.
What we know today is that consumer demand is much more fragmented than it has ever been.
Retailers acknowledge this, aiming to understand the local shoppers and their needs but are stuck with the legacy models and tools that can only optimize the flow-of-goods based on historical averages.
Retail Z suite is based on demand-driven analytics. It analyzes demand potential by trading area, optimizing your retail operations to meet the full potential on a local level.
That’s how you make smart easy.