Purchasing operates on long-term contracts that span anything from year to even three your terms.
At the same time market demand is fluctuating. It’s driven by seasonal consumption and traditions, trends, new innovations and product launches by competitors, the economic climate. Even weather.
How do you balance all this, ensuring that production has all the necessary raw materials at its disposal – but not too much so you don’t have to dump raw materials nor products on clearance sale that would cripple your margins?