Supercharge your marketing automation tool 


Download the solution brief to find out how to create a Segment of One 

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Automation of marketing automation by AI 

 

What now, what next.

 

That’s the premise.

 

A1 is AI-native solution built on predictive analytics. It analyses, learns and perfects its actions on every customer touchpoint. Moreover, it can identify what your customer is doing – and why – and predicting the customer behavior delivers automated dialogue on an omnichannel setting.

 

That’s what we call creating a Segment of One.

 

Up to 8x better conversion


A1 helps you to automate customer dialogue with pre-built modules for all stages throughout the customer lifetime:

Acquire and attract new customers and subscribers 

 

Serve and nurture for updating a dialogue

 

Retain and win-back to fight churn

A1 dialogue modules are designed with a one-to-many focus. Simply put: you can communicate to a large audience with the personal preferences and individually optimized content for every recipient.

 

Here are the results for an online specialty retailer and the comparative performance indexes of A1 automated dialogue modules for different touch points of the customer journey:

 

You choose the tool, we bring the intelligence 

 

A1 SaaS service offers pre-packaged marketing dialogue modules for any modern marketing automation tool through a solid API.

The dialogue modules help to automate marketing automation solutions and take care of the following laborious manual tasks:

Optimized scoring models and segmentation rules

AI defined personalized target groups, triggers and workflows 

Automated handling and synchronization of marketing permissions  

Automated content creation to each channel and template 

Continuous tracking, analyzing and process optimization

 

Performance improvement was instantaneous. It really goes to show how important it is for people, your customers, to receive relevant communications on a timely basis. It’s want they want – and the conversation rates speak for it.

Johanna Kuosmanen

Digital & Customer Experience Director, Kotipizza Group

 

Your fast track to creating a Segment of One

 

Custobar

 

Customer data and marketing automation platform

 

 

hubspot-free-crm-logo

platform partners:

KAKS.IO avidly

 

Download the Solution brief

 

 

Frequently asked questions

 

 

What is Segment of One?

Our approach with a "segment of one" means that you can focus on the customer by building engaging brand and delivering superior service and happiness for customers at all stages and touch points. The smarts of the A1 ensures that rights message is delivered at the right time via the right channel to your customer.

What does automation of marketing automation mean?

The promise of right message, right channel, right time is the aim for marketing automation. It requires a lot of work: defining and designing target groups, agreeing on triggers and algorithm parameters etc. As target groups become more granular more manual work is typically required to keep messaging relevant.

From marketer’s perspective, here’s what A1 automates:
On planning and data science perspective, you don’t have to spend time on segmentation, scoring models or customer relationship planning. Once you’ve uploaded the modules that deliver most value and you’ve integrated all data sources, AI automatically handles scoring, RFM models and decisioning.

You don’t have to define target groups, triggers nor workflows. AI calculates the content, time and channel optimization for customer engagement on an individual level.

You don’t have to create content manually to each channel. Automatic content delivery design engine uses website, ecommerce and blog content to personalize the message to a customer with content she wants.

Also, no continous tracking, analysing and process optimization since AI continuously learns from channels, timing and content optimizing the messaging on an individual level.

All this means that your existing marketing automation will be automated (so you don’t have to go through the tedious manual labour) and superchanged (so you’ll deliver better performance).


How does this automation happen?

In a nutshell, it is delivered via Data management, Predictive analytics as a process, Optimization as a process, Omnichannel content management, Omnichannel condition management, Omnichannel logic, triggers and flows, Omnichannel delivery infrastructure, Behaviour tracking – and it’s a Cloud solution, fully managed & supported.

True, a long list of buzzwordy… words. Yet all of them play a crucial role in the A1 solution.


What are the modules in A1?

A1 has three different modules levels:

Attract modules: Personalised permission capture, Welcome programme, Category interest, Abandoned basket and Personalised newsletter.

Grow modules: Transactional recommendation, Purchase satisfaction, Out of stock, Back in stock, Anniversary, Product replenishment, New product model / collection, Related product / accessory, Share of wallet / cross sell, Local & personalised newsletter, Birthday
and Bargain hunter.

Retain modules: Net promoter score, Win back offer, Profile survey, Family survey, Repermission and Service reminder.


What marketing automation tools is A1 compatible with?

In short – any.

Custobar and Hubspot have existing integrations so they provide the fastest track to automating your marketing automation.

Salesforce Pardot, Oracle Eloqua and other do have existing integrations. However, depending on their API’s, the integration is not that huge of a project.

How much does A1 cost?

A1 is a software as a service. It has a monthly price per module for customer journeys and pricing depends on contacts (unique, identified customer with an email address, or phone number).

Pricing starts from 250EUR per month per module (for 25 000 contacts).