A Segment of One.

Automation of Marketing Automation solutions powered by AI.

Creating a segment of One

Houston Analytics' pre-built AI dialogue modules give businesses authenticity, transparency, control and above all means to deliver great customer dialogue at scale and delight with impressive returns on investment.

Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks.

The promise of right message, right channel, right time is the aim for marketing automation, but to get there requires a lot of work like: defining and designing target groups, agreeing on triggers and algorithm parameters etc. As target group become more granular - more manual work is typically required to keep messaging relevant. 

Delivering intelligence at scale

We help businesses automate customer dialogue with pre-built  models for stages through the customer lifetime:

  • Aquire and attract new customers and subscribers
  • Serve and nurture for updating a dialogue
  • Retain and win-back to fight churn

Our approach with a "segment of one" means that businesses can truly focus on the customer by building engaging brand and delivering superior service and happiness for customers at all stages and touch points.

 

You choose the tool, we bring the intelligence

Our SaaS service offers pre-packaged Marketing Dialogue Models for any modern marketing automation tool through a solid API.

With our dialogue models we help to automate marketing automation solutions and take care of the following laborious manual tasks:

  • Optimized scoring models and segmentation rules
  • AI defined personalized target groups, triggers and workflows
  • Automated handling and synchronization of marketing permissions
  • Automated content creation to each channel and template
  • Continuous tracking, analyzing and process optimization
 

Up to 8x better conversion

Houston Analytics dialogue modules are designed with a one-to-many focus. That means we have optimized the way a brand can to communicate to a large audience, with the personal preferences and individually optimized content for the recipient.

Below you can find the results for an online specialty retailer and the comparative performance indexes of our automated dialogue models for different touch points of the customer journey:

 

case online retailer

 

Custom Solutions and Applications

Have a unique challenge / application area? 

Don't Panic. 

Houston can co-create a solution that's just right for you.

Read more about our approach

Contact us

Want to hear more or discuss with our experts?

Please just drop us a note and we'll get back to you!

missions@houston-analytics.com

 

Contact (email)