Creating a segment of One
Houston Analytics' pre-built AI dialogue modules give businesses authenticity, transparency, control and above all means to deliver great customer dialogue at scale and delight with impressive returns on investment.
Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks.
The promise of right message, right channel, right time is the aim for marketing automation, but to get there requires a lot of work like: defining and designing target groups, agreeing on triggers and algorithm parameters etc. As target group become more granular - more manual work is typically required to keep messaging relevant.
Delivering intelligence at scale
We help businesses automate customer dialogue with pre-built models for stages through the customer lifetime:
- Aquire and attract new customers and subscribers
- Serve and nurture for updating a dialogue
- Retain and win-back to fight churn
Our approach with a "segment of one" means that businesses can truly focus on the customer by building engaging brand and delivering superior service and happiness for customers at all stages and touch points.