How conventional marketing automation workflows differ from AI-enhanced marketing automation?

Marketing automation.

Despite the term, the actual marketing automation process consists mainly of manual work.

Paradoxically, the more personalized you aim your marketing automation to be - that is the more individually targeted and hence delivering better performance – the more the manual labor part intensifies.

With AI-enhanced automation your contacts are no longer treated as segments or personas but as individuals, with individual interests, needs, and wants.

Every action, every activity is executed based on an individual’s behavior. Predictive analytics is used to – well, predict – individual’s behavior and to send the optimal message at the optimal time via the optimal channel to every individual.

It’s what we call creating a segment of one.

When AI is integrated into your marketing automation solution, here’s what happens to your workflows:

Don't change your marketing automation solution. Enhance it. 

Say what? 

Exactly. Armstrong One is here not to replace your existing marketing automation solution. 

It's here to add intelligence to it. To supercharge it, if you will. 

You don't have to start the learning curve from the scratch, since you're already familiar with your current solution. 

Nor do you have to do time-consuming migration process. 

So from that standpoint things are looking pretty good, wouldn't you say? 

Especially given that in the future you can focus more on value-add such as branding instead of the menial tasks. And moreover, your personal disalogue efforts are scalable, yielding better results. 

Take me back to Armstrong One main page