Half of our marketing is waste of money. We just don’t know which half.
The old adage holds true – even today.
The market is saturated with dashboard-type solutions that visualize different marketing-related metrics without adding intelligence from advanced predictive analytics or scenarios for improving decision-making accuracy.
For C suite interested in their marketing investments, marketing RROI or viable scenarios of improving it the mystique of marketing is still overwhelming.
Meet AIROMI, an advanced AI platform for marketing media intelligence, modeling, optimization, and media purchase execution.